These cheese and bacon-scented hair products might be the worst bathroom idea ever

Image: Einstein Noah Restaurant Group

Do you love bacon, egg, and cheese breakfast sandwiches? Do you love them so much you want to smell like one? Yeah… neither do I.

Einstein Bros. is selling a limited supply of Cheesy Shampoo and Wakin’ Bacon Condition, and boy do they reeeeeek. Sadly, they’re already sold out.

Of course this is just promo for a sandwich. 

“Einstein Bros. Bagels wants to awaken consumers’ morning routines with something totally unexpected that will get them excited about breakfast and our delicious Cheesy Wakin’ Bacon sandwich,” SVP of Marketing, Product, and Innovation Kerry Coyne wrote in a press release

I can’t even fathom a group of people sitting in a board room agreeing on cheese shampoo as the perfect promotional product.

We at Mashable were too scared to actually use these products on ourselves, but after a smell test, we decided Cheesy Shampoo smells like the salt movie theaters use on their popcorn and Wakin’ Bacon Conditioner smells like a generic candle covered in a half-inch layer of dust.

I thought the worst thing someone could use in the shower was banana-scented Minion 3-in-1 Body Wash, but Einstein Bros. just topped that.

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