Ritual raises $25M for its subscription-based womens daily vitamin

erything needs to be Instagrammable, even dietary supplements. Ritual, a subscription-based service that charges customers $30 per month for shipments of its women’s daily or prenatal vitamins, has effectively tapped into that Instagram crowd. The company admits its social media strategy has been key to harnessing a cult following of wellness enthusiasts. Since it was founded in 2015, the business has sold 1 million bottles of vitamins; today, it’s announcing a $25 million Series B funding led by Lisa Wu at Norwest Venture Partners, with participation from Kirsten Green at Forerunner Ventures and Brian Singerman at Founders Fund. Wu, as part of the round, will join Ritual’s board of directors. There’s no comparing our product to any product out there. We have …