Ritual raises $25M for its subscription-based womens daily vitamin

erything needs to be Instagrammable, even dietary supplements. Ritual, a subscription-based service that charges customers $30 per month for shipments of its women’s daily or prenatal vitamins, has effectively tapped into that Instagram crowd. The company admits its social media strategy has been key to harnessing a cult following of wellness enthusiasts. Since it was founded in 2015, the business has sold 1 million bottles of vitamins; today, it’s announcing a $25 million Series B funding led by Lisa Wu at Norwest Venture Partners, with participation from Kirsten Green at Forerunner Ventures and Brian Singerman at Founders Fund. Wu, as part of the round, will join Ritual’s board of directors. There’s no comparing our product to any product out there. We have …

Tech platforms called to support public interest research into mental health impacts

The tech industry has been called on to share data with public sector researchers so the mental health and psychosocial impacts of their service on vulnerable users can be better understood, and also to contribute to funding the necessary independent research over the next ten years. The UK’s chief medical officers have made the call in a document setting out advice and guidance for the government about children’s and young people’s screen use. They have also called for the industry to agree a code of conduct around the issue. Concerns have been growing in the UK about the mental health impacts of digital technologies on minors and vulnerable young people. Last year the government committed to legislate on social media …