Ritual raises $25M for its subscription-based womens daily vitamin

In the era of #spirtual and #physical #wellness, everything needs to be Instagrammable, even dietary supplements.

Ritual, a subscription-based service that charges customers $30 per month for shipments of its women’s daily or prenatal vitamins, has effectively tapped into that Instagram crowd. The company admits its social media strategy has been key to harnessing a cult following of wellness enthusiasts. Since it was founded in 2015, the business has sold 1 million bottles of vitamins; today, it’s announcing a $25 million Series B funding led by Lisa Wu at Norwest Venture Partners, with participation from Kirsten Green at Forerunner Ventures and Brian Singerman at Founders Fund.

Wu, as part of the round, will join Ritual’s board of directors.


Recommended For You

Nano Express Commercial - 1 . 5 TB

Create, manage and automate TV channels on Apple TV, Roku, and Amazon Fire TV, for yourself and for your customers. Publish massive amounts of content with just a click of a button.

VidRankXpress Elite

A Revolutionary 1-Click Software Turns ANY Video into Endless Traffic Machine That Gets Page 1 Ranking on YouTube and Google and Drives Tons of Traffic from TOP Social Giants on 100% Autopilot.

Commission Shortcut TRAFFIC PRO

Commission Shortcut is YOUR shortcut to automated affiliate commissions in 3 simple steps! 100% Cloud based app and done-for-you campaigns!


“We were the first to market in our space to have really built a direct-to-consumer brand in the vitamin supplement industry,” founder and chief executive officer Katerina Schneider told TechCrunch. “For us, that was about having direct touch points with customers online and, for instance, responding to every single question and statement on platforms like Facebook, Instagram and Twitter with depth and purpose … There’s no comparing our product to any product out there. We have reimagined the formulation.”

The Los Angeles-based company, which launched during TechCrunch Disrupt New York three years ago, brought in a $10 million Series A financing in 2017. Including a seed round, Ritual has raised $41.5 million to date. Schneider declined to disclose its valuation but shared the startup has used the latest investment to make key additions to the management team, including the hiring of chief scientific officer Nima Alamdari, a Harvard-trained physiologist, and director of scientific and clinic affairs Mastaneh Sharafi.

Ritual also plans to launch two new products, a postnatal and a post-menopausal vitamin, in 2019: “Our vision is to be that single vitamin that she needs,” Schneider said.

The Ritual team has “reimagined the vitamin from the ground up,” Schneider says, sourcing new and different ingredients to create a best-in-class supplement. To distinguish its product from competitors and justify its $30 per month price tag, Ritual provides absolute transparency of its ingredients and benefits of the vitamins and cites multiple scientific studies on web pages created for each individual ingredient.

Ingredients found in Ritual’s women’s multivitamin.

“Women deserve to know what they are putting in their bodies and why,” Schneider said.

For reference, a container of 150 Walgreens-branded women’s daily multi-vitamin is $11, significantly less than Ritual’s. Care/of, however, another venture-backed vitamin startup, charges $25 per month for packages of its women’s prenatal vitamin.

“If you were to bring together these individual ingredients together it would cost over $200 but because we are direct-to-consumer, we are able to stomach the costs of a product that wouldn’t otherwise be accessible to most women,” Schneider explained. “We are trying to create an iconic brand that is accessible for most women and we believe $30 a month — $1 a day — is an investment in your health and your long term future.”


Recommended For You


PRO version of the JVzoo-exclusive WP SEO Gold software plugin

Store Connector Add-On (eCom Cache Lite)

Deploy to Shopify in 1 Click


$30 per month, however, isn’t accessible to most women. It is, however, comparable to other vitamin makers with high-quality ingredients. Ritual’s target audience, women interested in paying for subscription-based vitamins — an item that’s pretty easily accessible at your neighborhood grocery market — are less likely to be deterred by a $360 annual price tag. After all, the service will also send you a calendar invite to remind you to take your vitamins — the grocery market will certainly not provide that level of service.

Original Article : HERE ; This post was curated & posted using : RealSpecific

This post was curated & Posted using : RealSpecific

Thank you for taking the time to read our article.

If you enjoyed our content, we'd really appreciate some "love" with a share or two.

And ... Don't forget to have fun!



LeadsFlow360 Cloud Software Platform will allow anyone to search and find leads anywhere in the world in any language, plus it allows users to analyze and generate professional looking business reports on each and every business listed on facebook. Allow

Kaptiwa Enterprise Commercial

Get this Lightning FAST Video Hosting and Marketing Software to Get 100% Control of Video Traffic and Boost Your Sales, Leads and Customer Satisfaction

MailEngine Pro Trial

Powerful email marketing system that improves your inboxing and increases your returns from email marketing

Leave a Reply